The ”Previous City Highway’ hitmaker and the ‘You Know Wassup’ singer agree that the Blackout Tuesday marketing campaign by the music business is harmful as a result of it might hinder the true Black Lives Matter activism.
Acts together with Rihanna and The Rolling Stones are halting social media promotions on Tuesday, Jun 2, 2020 to hitch the protests towards police brutality and racism which have swept the U.S. since Floyd died when Minnesota policeman Derek Chauvin knelt on his neck for eight minutes throughout an arrest final week.
File executives, together with chiefs at Nas‘ label Columbia Information have additionally backed the marketing campaign – however the “Old Town Road” hitmaker disagrees, calling it “the worst idea ever” in a tweet.
The 21-year-old rapper went on to write down that it could have been a greater concept for stars and labels to share activist messages and data.
“It’s information that needs to be spread! the movement needs to be pushed forward! not silenced for a day,” he wrote. “I just really think this is the time to push as hard as ever. i don’t think the movement has ever been this powerful. we don’t need to slow it down by posting nothing. we need to spread info and be as loud as ever.”
Making his personal suggestion, he added, “Not tryna be announcing but what if we posted donation and petitions links on instagram all at the same time instead of pitch black images,” earlier than expressing worry the blackout photos would take over social media hashtags used to debate the protests.
Kehlani additionally criticised the marketing campaign as costing corporations nothing and co-opting the unique #TheShowMustBePaused initiative began by two black ladies, Jamila Thomas and Brianna Agyemang.
“Tuesdays not a big deal,” she tweeted. “no releases should come out at all for the week s**t maybe for the month. and if they do, these companies need to pledge to giving the Black artists who release ALL THE MONEY MADE FROM IT (sic). f**k it.”